Email marketing is a powerful tool, but its effectiveness directly depends on understanding key metrics. I recently read the article https://stripo.email/blog/email-marketing-benchmarks-by-industry/and realized how important it is to compare your results to industry standards. Average Open Rate and CTR vary greatly depending on the niche. For example, in the e-commerce sphere, the metrics may be lower than in the educational or non-profit sphere, but this does not mean that the strategy is not working - it is important to analyze audience segments and improve content. I especially liked the way Stripo breaks down the metrics: clear charts, recommendations, and real numbers help to adjust the strategy.
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Harvard Medical School
Public·140 members
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First, I really liked its practical approach: the article doesn’t just share theoretical knowledge, but provides real numbers and research that help understand how email campaigns work in different industries. This is really useful for marketing professionals, because such data allows us to evaluate how effective our own mailings are and where we can improve our performance. I was especially interested in the information about the differences in open rate and click-through rate (CTR) by industry. For example, in the B2B industry, email open rates are significantly higher than in the consumer goods industry. This discovery helped me adjust the approach to mailings for our clients and choose the best strategies for each target audience.